At this months Social Media Monday, John Bottom from Base One introduced us to details of ‘The Great Content Marketing Experiment’ a presentation come experiment that he’ll be articulating to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference.

Full details on of his slide show are enclosed here:

So tomorrow (at time of writing)… The presentation will take place, the document will be available to download and they’ll start to drive a campaign, talking to influencers about it, drumming up interest and attempting to share the document 1000 times in front of 200 senior marketing executives.

We wish them luck, and genuinely want to get our hands on the research document that has been collated.

It will be available from : http://bit.ly/ac29Qy