Confused about Social Media ROI? Check out this presentation by Todd Chaffee from MIKAMAI. He originally made this presentation at the London Twitter Developers Nest #7 in 140 seconds. The idea is that there is too much fuzzy and overly complicated talk about Social Media ROI. Hopefully this simplifies it a bit.
Social Media ROI In 140 Seconds

If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod tells a good story. And be sure to …