What do the words ‘first impression’ say to you? Do you imagine someone entering a large room and your first impression of them is your very first sight of them? Or is it when you are tapped on the shoulder and introduced to someone in a crowded bar at close quarters? Whatever you see in your imagination, how do you think people are getting a first impression of your virtual personal brand in the digital world? Are they seeing it as a welcoming open shop door full of interesting …