Back in mid-May, at our Social Media Monday event in London, John Bottom presented details of The Great Content Marketing Experiment, a presentation come experiment that he was planning to articulate to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference – He called it an attempt to ‘convince the sceptics’ that Social Media was a powerful tool in their market. You can download the GCME presentation ‘Convince the Sceptics‘ here)
Since the IDM B2B Conf, John has written a report of his findings and …

At this months Social Media Monday, John Bottom from Base One introduced us to details of ‘The Great Content Marketing Experiment’ a presentation come experiment that he’ll be articulating to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference.
Full details on of his slide show are enclosed here:
Social Media Monday
View more presentations from Fresh Resources.

So tomorrow (at time of writing)… The presentation will take place, the document will be available to download and they’ll start to drive a campaign, talking to influencers about it, …