At the July London Meet Up we will be hearing from Interaction London about measurement and insight in social media.
Sentiment and listening in particular grab my attention when this topic comes round for discussion. Surely it is just common sense? So common sense in fact all the “Social Media will save your business” and “if you are not on twitter you will die by the end of this sentence” people are so far behind they think they are first.
The technology available merely enhances our ability to do an …