Confused about Social Media ROI? Check out this presentation by Todd Chaffee from MIKAMAI. He originally made this presentation at the London Twitter Developers Nest #7 in 140 seconds. The idea is that there is too much fuzzy and overly complicated talk about Social Media ROI. Hopefully this simplifies it a bit.

If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod tells a good story. And be sure to check out his fantastic presentation on the mobile industry which you’ll find in the same article.

Are you involved in Social Media and working towards showing ROI? Have a success story? Or would like to learn more? Please leave comments below.