Alex Nikolov From Ninety Ten, kindly spoke to us about his experience with using Social Media as a customer service tool,. and the benefits of responding in immediately in the age of ‘real time’. Here are his notes and presentation:
What’s wrong with customer service? What’s next for customer service? Online communities are entering this space to create a new level of customer satisfaction. Social media and social networking technologies are making it possible to take the customer service conversation into the public domain for the first time. See why customers …

Mark McDermott kindly made his presentation at this months Social Media Monday, giving us some insight into the apps available to monitor and grow our social media presence – from a guy that builds them at Codegent.
We’ll be talking to Mark again very soon about coming back to expand on his talk with a kind of “Apps Masterclass”, so watch this space and our announcements of up and coming events.
Here is his presentation using the very cool Prezi Player:

.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }

Mark McDermott, Codegent …

At this months Social Media Monday, John Bottom from Base One introduced us to details of ‘The Great Content Marketing Experiment’ a presentation come experiment that he’ll be articulating to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference.
Full details on of his slide show are enclosed here:
Social Media Monday
View more presentations from Fresh Resources.

So tomorrow (at time of writing)… The presentation will take place, the document will be available to download and they’ll start to drive a campaign, talking to influencers about it, …

At a time when many of us are job-seeking, I thought this would be an appropriate moment for a blog on interview dressing.
How the right outfit will affect the success of your interview
Research has shown that 55% of your first impression on anyone is made by your appearance, body language and facial expression. So if you walk confidently into the interview room looking the part you are over halfway there. The next impression will be not what you say, but how you say it – pitch, pace, tone, …

What do the words ‘first impression’ say to you? Do you imagine someone entering a large room and your first impression of them is your very first sight of them? Or is it when you are tapped on the shoulder and introduced to someone in a crowded bar at close quarters? Whatever you see in your imagination, how do you think people are getting a first impression of your virtual personal brand in the digital world? Are they seeing it as a welcoming open shop door full of interesting …

Confused about Social Media ROI? Check out this presentation by Todd Chaffee from MIKAMAI. He originally made this presentation at the London Twitter Developers Nest #7 in 140 seconds. The idea is that there is too much fuzzy and overly complicated talk about Social Media ROI. Hopefully this simplifies it a bit.
Social Media ROI In 140 Seconds

If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod tells a good story. And be sure to …

Social Media Monday is delighted to have Chris Tompkins joining us to present at the March event, so we thought it would be a great idea to interview him in the lead up to the his 4500 mile flight from Florida to London.
-Can you tell us a little about your background, before Social Media?
Well, my background is steeped in international marketing – about 11 years worth give or take. From a young age I became intrigued with culture, how people communicate and, of course the media. This …

Here at Keplar some of our recent advisory work has been for online community sites, helping them to improve their customer proposition while also growing their revenues. In the course of these projects we have started to develop a new technique for guiding the development of these sites which we call “value chain mapping” – a technique that works to improve the way community sites serve their community whilst simultaneously growing their revenue. This blog post aims to explain this technique – articulating the theory but also providing practical advice …