in Business »

[7 Jun 2010 | View Comments | ]
Avatar, the way James thinks

Last week i read Mashable’s How Social Media and the Web Helped Avatar Make $1 Billion, an article highlighting what is a fantastic Social Media case study that we can all appreciate has been a huge success. But what can be more interesting is to learn about the man that inspired the creativity behind the ideas and film making.
Below is a link to James Camerons talk at TED in Feb 2010:
James Cameron’s big-budget (and even bigger-grossing) films create unreal worlds all their own. In this personal talk, he reveals his …

Featured, in Marketing, in Technology »

[4 Jun 2010 | View Comments | ]
Love the Revolution

Whilst I concede that this isn’t exactly breaking news, but we all love a good stat and Social Media Revolution 2 gives us exactly that, I also concede that many of us are already converted and wise to the powers of social and the value that can gained from relationships and community online (and offline, I love a meetup..!)
The value that Socialnomics bring us in this case is an additional wave of excitement that we can share and pass on to our clients and those dipping their toe into the …

in Technology »

[1 Jun 2010 | View Comments | ]
Web 3.0 and Semantic Web

If you ever wanted a 15 min intro into what direction the web is going then here it is…
Technology is moving at 100mph and there are some interesting points that crop up here – interested to here your thoughts?

Web 3.0 from Kate Ray on Vimeo.

in Business »

[31 May 2010 | View Comments | ]
Customer Service for Online Communities

Alex Nikolov From Ninety Ten, kindly spoke to us about his experience with using Social Media as a customer service tool,. and the benefits of responding in immediately in the age of ‘real time’. Here are his notes and presentation:
What’s wrong with customer service? What’s next for customer service? Online communities are entering this space to create a new level of customer satisfaction. Social media and social networking technologies are making it possible to take the customer service conversation into the public domain for the first time. See why customers …

in Technology »

[31 May 2010 | View Comments | ]
Tools to help publish, monitor & grow your socialmedia presence

Mark McDermott kindly made his presentation at this months Social Media Monday, giving us some insight into the apps available to monitor and grow our social media presence – from a guy that builds them at Codegent.
We’ll be talking to Mark again very soon about coming back to expand on his talk with a kind of “Apps Masterclass”, so watch this space and our announcements of up and coming events.
Here is his presentation using the very cool Prezi Player:

.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }

Mark McDermott, Codegent …

in Business »

[31 May 2010 | View Comments | ]
The Great Content Marketing Experiment 19th May 2010

At this months Social Media Monday, John Bottom from Base One introduced us to details of ‘The Great Content Marketing Experiment’ a presentation come experiment that he’ll be articulating to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference.
Full details on of his slide show are enclosed here:
Social Media Monday
View more presentations from Fresh Resources.

So tomorrow (at time of writing)… The presentation will take place, the document will be available to download and they’ll start to drive a campaign, talking to influencers about it, …

in Business, in PR »

[31 May 2010 | View Comments | ]
How to be win at interview during difficult times

At a time when many of us are job-seeking, I thought this would be an appropriate moment for a blog on interview dressing.
How the right outfit will affect the success of your interview
Research has shown that 55% of your first impression on anyone is made by your appearance, body language and facial expression. So if you walk confidently into the interview room looking the part you are over halfway there. The next impression will be not what you say, but how you say it – pitch, pace, tone, …

in PR »

[31 May 2010 | View Comments | ]
Digital First Impressions

What do the words ‘first impression’ say to you? Do you imagine someone entering a large room and your first impression of them is your very first sight of them? Or is it when you are tapped on the shoulder and introduced to someone in a crowded bar at close quarters? Whatever you see in your imagination, how do you think people are getting a first impression of your virtual personal brand in the digital world? Are they seeing it as a welcoming open shop door full of interesting …