On 30th September 2010, Social Media Monday co-hosts the Social Collective conference. We’ve an exciting line-up of key note speakers along side the #MAPmad debate, here’s snap shot about what its about!

There’s something not quite right with how Marketers, Advertisers and PR folk are using Social Media.

1. It’s fragmented! A tweet here. A Facebook page there. A widget over there and oh yeah! Let’s get a blog in place here.

2. What are we delivering? Followers? Traffic to a specific site? A conversation with a key stakeholder? What does any of this actually do?

3. We’re thinking short term instead of long term. Social interaction seems to be in good shape. We can find the right people. We have access to a plethora of tools to reach the right people. We have community managers chatting up the right people. But so what?

4. Creating real value for business: delivering sales or reducing the cost of business just gets you a seat at the table. It’s what differentiates the Social Media talent from those that don’t quite get it.

Join us at SoCol for the #MAPmad debate. We’ll quickly look at what’s not working before we open up the conversation audience wide as we discuss some potential fixes and collectively try to answer some very big questions.

Take advantage of our limited 50% EARLY BIRD ticket offer, tickets are selling fast and excitement is ramping up about #SoCol

Blog post by Shannon Boudjema