Great Content Marketing Experiment Results

8 July 2010 View Comments

Back in mid-May, at our Social Media Monday event in London, John Bottom presented details of The Great Content Marketing Experiment, a presentation come experiment that he was planning to articulate to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference – He called it an attempt to ‘convince the sceptics’ that Social Media was a powerful tool in their market. You can download the GCME presentation ‘Convince the Sceptics‘ here)

Since the IDM B2B Conf, John has written a report of his findings and we’re delighted to present it below in the reader or as a download.

Content Marketing Experiment – BaseOne

“Every time you produce good content, you put up an online signpost to your brand.”

“E-books are designed to be visually engaging, using graphical elements to help in the understanding of the words.”

I hope you enjoyed the report.

Andrew

Fantastic report - I remember when I head them speak that Monday, wondering whether it was something they would go through with.

While I wonder whether the fact that it was a "great experiment" may have got some people clicking just to help out - it appears the methodology used for seeding that content was sound.

To me this still seems like a classic example of broadcast marketing. What would be interesting is an experiment to see if they could create a piece of content that has 1,000 people contribute to it, in say a week - could bring out some interesting discussion about crowd sourcing of knowledge, in particular how do you encourage people to participate and how to you create and end result from huge amounts of input.

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@barryfurby

thanks Andrew, the report is definitely insightful in the respect of how we might approach pitching social along side more traditional content marketing briefs.

I completely agree that if all 1,000 people had contributed to the document there would be a much more positive attempt to share and distribute across the network.

Maybe something SMMo should be looking at?