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	<title>Social Media Monday</title>
	<link>http://www.socialmediamonday.com</link>
	<description>discussing the industry with #SMM</description>
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		<title>Social Media Monday, July 5th &#8211; SMMo.TV?</title>
		<description><![CDATA[
			
				
			
		
We&#8217;re always looking for new ways to broaden the Social Media Monday offering and I feel excited about the opportunity we have with video since we discussed it at the June event with @FatSand. 
At the July event we was joined by video producer Nick Jones who kindly agreed to film and put together some video content from the evening, one is of our audience and some short intros/thoughts, the other of the presentation and the Q&#038;A that followed&#8230; We&#8217;ll be launching the 2nd very shortly.
To kick us off, I ...]]></description>
		<link>http://www.socialmediamonday.com/social-media-monday-july-5th-smmotv/</link>
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		<title>Great Content Marketing Experiment Results</title>
		<description><![CDATA[
			
				
			
		
Back in mid-May, at our Social Media Monday event in London, John Bottom presented details of The Great Content Marketing Experiment, a presentation come experiment that he was planning to articulate to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference &#8211; He called it an attempt to &#8216;convince the sceptics&#8217; that Social Media was a powerful tool in their market. You can download the GCME presentation &#8216;Convince the Sceptics&#8216; here)
Since the IDM B2B Conf, John has written a report of his findings and ...]]></description>
		<link>http://www.socialmediamonday.com/great-content-marketing-experiment-followup/</link>
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		<title>The Listening Post</title>
		<description><![CDATA[
			
				
			
		
At the July London Meet Up we will be hearing from Interaction London about measurement and insight in social media. 
Sentiment and listening in particular grab my attention when this topic comes round for discussion. Surely it is just common sense? So common sense in fact all the “Social Media will save your business” and “if you are not on twitter you will die by the end of this sentence” people are so far behind they think they are first. 
The technology available merely enhances our ability to do an ...]]></description>
		<link>http://www.socialmediamonday.com/listening-post/</link>
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		<title>8 reasons why BP doesn’t need to give a f**k about social media</title>
		<description><![CDATA[
			
				
			
		
So now England are out of the world cup I am back to blogging, hello WordPress, it’s been a while.
Now BP are in trouble at the moment, oil is still spilling into the Gulf of Mexico, their Chief Executive (Tony Hayward) has been grilled by Congress, their share price has fallen by over 50% in the last 3 months and, well, everyone hates them!
Among those lining up to criticise are the social media gurus, pundits and experts who give some interesting advice on how BP should be using social to“attempt ...]]></description>
		<link>http://www.socialmediamonday.com/8-reasons-bp-doesnt-give-fk-social-media/</link>
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		<title>Don’t tell me you can’t measure social media</title>
		<description><![CDATA[
			
				
			
		
Why are some brands still not investing in social media? Well, there is no one only reason.
First of all, they may be scared of putting themselves &#8220;out there&#8221; and &#8220;make a fool of themselves&#8221;, i.e. exposing the brand to negative commentary.
Secondly, it&#8217;s mainly because agencies are not providing them with a convincing measurement model that demonstrates the value of social media. A lot of jargon but nothing makes much sense. Then, there are reports with different numbers, but what do they actually mean? How do they know this can be ...]]></description>
		<link>http://www.socialmediamonday.com/measure-social-media/</link>
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		<title>Techfluff.tv comes to SMMo London</title>
		<description><![CDATA[
			
				
			
		
We was delighted to have Techfluff.tv join us this month at Social Media Monday in London, they sent their vlogger down to interview a few of us, which was quite well timed as the months event was on video in social media.
From humble beginnings of a networking group set up on Linkedin, Social Media Monday(which actually used to be Social Media UK), has grown to be a regular monthly event – marking the social media and networking circuit in London. Organised by the truly dedicatedBarry Furby (who actually has a day ...]]></description>
		<link>http://www.socialmediamonday.com/techflufftv-smmo-london/</link>
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		<title>What is a Modern Marketing Organization</title>
		<description><![CDATA[
			
				
			
		
Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer.
Our jobs are becoming more demanding. Big businesses now operate in a multi-market, multi-lingual, and frequently multi-brand world. A world filled with commercial and cultural nuances. The modern marketers I respect are finding ways to address these nuances by developing ...]]></description>
		<link>http://www.socialmediamonday.com/modern-marketing-organization/</link>
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		<title>#MAPmad = Marketing Advertising PR mad!</title>
		<description><![CDATA[
			
				
			
		
On 30th September 2010, Social Media Monday co-hosts the Social Collective conference. We&#8217;ve an exciting line-up of key note speakers along side the #MAPmad debate, here&#8217;s snap shot about what its about!
There’s something not quite right with how Marketers, Advertisers and PR folk are using Social Media. 
1.  It’s fragmented! A tweet here. A Facebook page there. A widget over there and oh yeah! Let’s get a blog in place here. 
2.  What are we delivering? Followers? Traffic to a specific site? A conversation with a key stakeholder? ...]]></description>
		<link>http://www.socialmediamonday.com/mapmad-marketing-advertising-pr-mad/</link>
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		<title>Avatar, the way James thinks</title>
		<description><![CDATA[
			
				
			
		
Last week i read Mashable&#8217;s How Social Media and the Web Helped Avatar Make $1 Billion, an article highlighting what is a fantastic Social Media case study that we can all appreciate has been a huge success. But what can be more interesting is to learn about the man that inspired the creativity behind the ideas and film making.
Below is a link to James Camerons talk at TED in Feb 2010:
James Cameron&#8217;s big-budget (and even bigger-grossing) films create unreal worlds all their own. In this personal talk, he reveals his ...]]></description>
		<link>http://www.socialmediamonday.com/avatar-the-way-james-think/</link>
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		<title>Love the Revolution</title>
		<description><![CDATA[
			
				
			
		
Whilst I concede that this isn’t exactly breaking news, but we all love a good stat and Social Media Revolution 2 gives us exactly that, I also concede that many of us are already converted and wise to the powers of social and the value that can gained from relationships and community online (and offline, I love a meetup..!)
The value that Socialnomics bring us in this case is an additional wave of excitement that we can share and pass on to our clients and those dipping their toe into the ...]]></description>
		<link>http://www.socialmediamonday.com/love-the-revolution/</link>
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