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[10 Aug 2010 | View Comments | ]
Opportunity for PR in Social Media

Inspired by the “Social Media in the UK” video I saw circulated a few days ago I had a few mins to catch up with Duncan Birch of Simply Zesty about the opportunity for PR in Social Media:
“There are a number of traditional PR agencies now embracing social media as a channel to reach out to a brands audience. This is a great thing because what PR agencies are good at is being creative, creating newsworthy articles and interesting content, managing relationships between the businesses and the public …

in Business, in PR »

[28 Jun 2010 | View Comments | ]
8 reasons why BP doesn’t need to give a f**k about social media

So now England are out of the world cup I am back to blogging, hello WordPress, it’s been a while.
Now BP are in trouble at the moment, oil is still spilling into the Gulf of Mexico, their Chief Executive (Tony Hayward) has been grilled by Congress, their share price has fallen by over 50% in the last 3 months and, well, everyone hates them!
Among those lining up to criticise are the social media gurus, pundits and experts who give some interesting advice on how BP should be using social to“attempt …

in Business, in PR »

[31 May 2010 | View Comments | ]
How to be win at interview during difficult times

At a time when many of us are job-seeking, I thought this would be an appropriate moment for a blog on interview dressing.
How the right outfit will affect the success of your interview
Research has shown that 55% of your first impression on anyone is made by your appearance, body language and facial expression. So if you walk confidently into the interview room looking the part you are over halfway there. The next impression will be not what you say, but how you say it – pitch, pace, tone, …

in PR »

[31 May 2010 | View Comments | ]
Digital First Impressions

What do the words ‘first impression’ say to you? Do you imagine someone entering a large room and your first impression of them is your very first sight of them? Or is it when you are tapped on the shoulder and introduced to someone in a crowded bar at close quarters? Whatever you see in your imagination, how do you think people are getting a first impression of your virtual personal brand in the digital world? Are they seeing it as a welcoming open shop door full of interesting …

Featured, in Business, in Marketing, in PR, in Technology »

[31 May 2010 | View Comments | ]
a gift from Seth Godin

Thanks to Shannon for drawing our attention to this fantastic resource from Seth Godin…
I’ve loaded it to slide show or its downloadable from the link below:
What Matters Now 1
View more documents from Social Media Monday.

in Marketing, in PR »

[31 May 2010 | View Comments | ]
Crucial Conversations In Social Media

Conversation is a fundamental component of human behavior, it’s part of our basic make-up, it makes us human. Even with this evolutionary fact staring us in the face many companies still don’t understand how to engage in meaningful conversation with their customers and employees. This presentation will teach you how to overcome obstacles to conversation, participate in conversations about you and your market and move people to action.
Crucial Conversations In Social Media
View more documents from Kelsey Ruger.

Presentation by Kelsey Ruger

in PR »

[31 May 2010 | View Comments | ]
Understanding the Different Types of Tweets on Twitter

Hi everyone, I’ve written this article to help you understand and use the different types of Tweets you can use on Twitter. Hope you enjoy.
1. Classic Tweets.
“What are you doing right now?”
This type of Tweet is simple and describes what you are doing. Don’t described what you are eating. Too many people do this because they can’t think of anything else. It’s boring!
You can make the most basic Tweet interesting by saying what you think about what you are doing or explaining why you are doing it. Don’t just say …

Featured, in Business, in PR »

[31 May 2010 | View Comments | ]
Getting Found: Social Media for the Job Seeker

Getting Found: Social Media for the Job Seeker
There’s a rapidly expanding list of resources available to the job seeker to find work, with dedicated sites such as Chinwag, Only Marketing Jobs and NMA Jobs for the Digital Marketing and Social Media sector.
These sites all utilise tools such as Twitter and LinkedIn to build communities and broadcast their latest jobs (join and follow them…), but what about using Social Media to paint YOUR public profile to SELL your skills and help you get FOUND. I think if you’re going to spend …

Featured, Headline, at Events, in Business, in Marketing, in PR, in Technology »

[31 May 2010 | View Comments | ]
How to Network on LinkedIn

We all know that LinkedIn rules the earth.  Well, it is certainly trying to do so.  Business folk circumvent this networking platform at their peril, for avoidance renders them conspicuous by their absence.
But just like any other product, LinkedIn is only beneficial if you know how to use it.  Virtuous it may be but just how much can it improve your personal development opportunities and, anyway, how do you use it to network?
First, let’s look at what you could do:
Courses of action
Suppose you are a jobseeker looking for <a href=”http://www.onlymarketingjobs.com”>marketing …