UPDATE: from Nate at ItStartsWith.Us (link)
The time has come to step away from playing pirate with the Fast Company Influence Project. The last four days have been fun and interesting, but last night Mark Borden left a response to my initial challenge in the comments of the Hijacking post. He stated that Fast Company is not interested in working with ItStartsWith.Us to move this project in [what we think is] a more meaningful direction. He was a gentleman about it, and I would like to be a gentleman in return, …

Why are some brands still not investing in social media? Well, there is no one only reason.
First of all, they may be scared of putting themselves “out there” and “make a fool of themselves”, i.e. exposing the brand to negative commentary.
Secondly, it’s mainly because agencies are not providing them with a convincing measurement model that demonstrates the value of social media. A lot of jargon but nothing makes much sense. Then, there are reports with different numbers, but what do they actually mean? How do they know this can be …

On 30th September 2010, Social Media Monday co-hosts the Social Collective conference. We’ve an exciting line-up of key note speakers along side the #MAPmad debate, here’s snap shot about what its about!
There’s something not quite right with how Marketers, Advertisers and PR folk are using Social Media.
1. It’s fragmented! A tweet here. A Facebook page there. A widget over there and oh yeah! Let’s get a blog in place here.
2. What are we delivering? Followers? Traffic to a specific site? A conversation with a key stakeholder? …

Whilst I concede that this isn’t exactly breaking news, but we all love a good stat and Social Media Revolution 2 gives us exactly that, I also concede that many of us are already converted and wise to the powers of social and the value that can gained from relationships and community online (and offline, I love a meetup..!)
The value that Socialnomics bring us in this case is an additional wave of excitement that we can share and pass on to our clients and those dipping their toe into the …

Social Media Monday is delighted to have Chris Tompkins joining us to present at the March event, so we thought it would be a great idea to interview him in the lead up to the his 4500 mile flight from Florida to London.
-Can you tell us a little about your background, before Social Media?
Well, my background is steeped in international marketing – about 11 years worth give or take. From a young age I became intrigued with culture, how people communicate and, of course the media. This …

Here at Keplar some of our recent advisory work has been for online community sites, helping them to improve their customer proposition while also growing their revenues. In the course of these projects we have started to develop a new technique for guiding the development of these sites which we call “value chain mapping” – a technique that works to improve the way community sites serve their community whilst simultaneously growing their revenue. This blog post aims to explain this technique – articulating the theory but also providing practical advice …

Thanks to Shannon for drawing our attention to this fantastic resource from Seth Godin…
I’ve loaded it to slide show or its downloadable from the link below:
What Matters Now 1
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Thanks again to Shannon for her excellent presentation at Decembers Social Media Monday event, Enclosed is her presentation deck and those links that we were scribbling down at the end.
“What the hell is going on?”
“A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it. The last few slides are full of useful resources as voted on by your peers.”

Thanks to Shannon Boudjema for contributing the presentation.

Conversation is a fundamental component of human behavior, it’s part of our basic make-up, it makes us human. Even with this evolutionary fact staring us in the face many companies still don’t understand how to engage in meaningful conversation with their customers and employees. This presentation will teach you how to overcome obstacles to conversation, participate in conversations about you and your market and move people to action.
Crucial Conversations In Social Media
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Presentation by Kelsey Ruger

Steve Harrington’s presentation at Social Media Monday on ‘Measurement and Tools’.
Measurement
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