According to a recent report by emarketer, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
Outsell, a company who provides business intelligence for publishers and information providers, estimates that B2B marketing on social networks will grow by 43.3% in 2010.
Perhaps even more interesting is Forrester Research’s prediction that B2B firms will spend $4.8 billion on social media marketing by 2014 – an increase of $2.3 billion in comparison to 2009 spend.
Emarketer’s Evelyn Jung, author of  a new report called “B2B Social Media Marketing …

Back in mid-May, at our Social Media Monday event in London, John Bottom presented details of The Great Content Marketing Experiment, a presentation come experiment that he was planning to articulate to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference – He called it an attempt to ‘convince the sceptics’ that Social Media was a powerful tool in their market. You can download the GCME presentation ‘Convince the Sceptics‘ here)
Since the IDM B2B Conf, John has written a report of his findings and …

At the July London Meet Up we will be hearing from Interaction London about measurement and insight in social media.
Sentiment and listening in particular grab my attention when this topic comes round for discussion. Surely it is just common sense? So common sense in fact all the “Social Media will save your business” and “if you are not on twitter you will die by the end of this sentence” people are so far behind they think they are first.
The technology available merely enhances our ability to do an …

So now England are out of the world cup I am back to blogging, hello WordPress, it’s been a while.
Now BP are in trouble at the moment, oil is still spilling into the Gulf of Mexico, their Chief Executive (Tony Hayward) has been grilled by Congress, their share price has fallen by over 50% in the last 3 months and, well, everyone hates them!
Among those lining up to criticise are the social media gurus, pundits and experts who give some interesting advice on how BP should be using social to“attempt …

Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer.
Our jobs are becoming more demanding. Big businesses now operate in a multi-market, multi-lingual, and frequently multi-brand world. A world filled with commercial and cultural nuances. The modern marketers I respect are finding ways to address these nuances by developing …

Last week i read Mashable’s How Social Media and the Web Helped Avatar Make $1 Billion, an article highlighting what is a fantastic Social Media case study that we can all appreciate has been a huge success. But what can be more interesting is to learn about the man that inspired the creativity behind the ideas and film making.
Below is a link to James Camerons talk at TED in Feb 2010:
James Cameron’s big-budget (and even bigger-grossing) films create unreal worlds all their own. In this personal talk, he reveals his …

Alex Nikolov From Ninety Ten, kindly spoke to us about his experience with using Social Media as a customer service tool,. and the benefits of responding in immediately in the age of ‘real time’. Here are his notes and presentation:
What’s wrong with customer service? What’s next for customer service? Online communities are entering this space to create a new level of customer satisfaction. Social media and social networking technologies are making it possible to take the customer service conversation into the public domain for the first time. See why customers …

At this months Social Media Monday, John Bottom from Base One introduced us to details of ‘The Great Content Marketing Experiment’ a presentation come experiment that he’ll be articulating to 200 leading conent marketing executives on Wednesday 19th May at the IDM B2B Marketing Conference.
Full details on of his slide show are enclosed here:
Social Media Monday
View more presentations from Fresh Resources.

So tomorrow (at time of writing)… The presentation will take place, the document will be available to download and they’ll start to drive a campaign, talking to influencers about it, …

At a time when many of us are job-seeking, I thought this would be an appropriate moment for a blog on interview dressing.
How the right outfit will affect the success of your interview
Research has shown that 55% of your first impression on anyone is made by your appearance, body language and facial expression. So if you walk confidently into the interview room looking the part you are over halfway there. The next impression will be not what you say, but how you say it – pitch, pace, tone, …

Confused about Social Media ROI? Check out this presentation by Todd Chaffee from MIKAMAI. He originally made this presentation at the London Twitter Developers Nest #7 in 140 seconds. The idea is that there is too much fuzzy and overly complicated talk about Social Media ROI. Hopefully this simplifies it a bit.
Social Media ROI In 140 Seconds

If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod tells a good story. And be sure to …