Why are some brands still not investing in social media? Well, there is no one only reason.
First of all, they may be scared of putting themselves “out there” and “make a fool of themselves”, i.e. exposing the brand to negative commentary.
Secondly, it’s mainly because agencies are not providing them with a convincing measurement model that demonstrates the value of social media. A lot of jargon but nothing makes much sense. Then, there are reports with different numbers, but what do they actually mean? How do they know this can be …

We’ve all heard the hype around Social Media Tools for use in B2B, B2C marketing but what are recruiters doing with Social Media? How does Social Media enable your job search? How do you get your profile in front of the right people?
The presentation attached below takes us through a number of tools and tips to go through when conducting your next job search. It gives us the hints, tips and facts we need to know about Social Media and developing your personal brand which will ultimately help you …

We all know that LinkedIn rules the earth.  Well, it is certainly trying to do so.  Business folk circumvent this networking platform at their peril, for avoidance renders them conspicuous by their absence.
But just like any other product, LinkedIn is only beneficial if you know how to use it.  Virtuous it may be but just how much can it improve your personal development opportunities and, anyway, how do you use it to network?
First, let’s look at what you could do:
Courses of action
Suppose you are a jobseeker looking for <a href=”http://www.onlymarketingjobs.com”>marketing …