At the July London Meet Up we will be hearing from Interaction London about measurement and insight in social media.
Sentiment and listening in particular grab my attention when this topic comes round for discussion. Surely it is just common sense? So common sense in fact all the “Social Media will save your business” and “if you are not on twitter you will die by the end of this sentence” people are so far behind they think they are first.
The technology available merely enhances our ability to do an …

Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer.
Our jobs are becoming more demanding. Big businesses now operate in a multi-market, multi-lingual, and frequently multi-brand world. A world filled with commercial and cultural nuances. The modern marketers I respect are finding ways to address these nuances by developing …

On 30th September 2010, Social Media Monday co-hosts the Social Collective conference. We’ve an exciting line-up of key note speakers along side the #MAPmad debate, here’s snap shot about what its about!
There’s something not quite right with how Marketers, Advertisers and PR folk are using Social Media.
1. It’s fragmented! A tweet here. A Facebook page there. A widget over there and oh yeah! Let’s get a blog in place here.
2. What are we delivering? Followers? Traffic to a specific site? A conversation with a key stakeholder? …

Whilst I concede that this isn’t exactly breaking news, but we all love a good stat and Social Media Revolution 2 gives us exactly that, I also concede that many of us are already converted and wise to the powers of social and the value that can gained from relationships and community online (and offline, I love a meetup..!)
The value that Socialnomics bring us in this case is an additional wave of excitement that we can share and pass on to our clients and those dipping their toe into the …

Confused about Social Media ROI? Check out this presentation by Todd Chaffee from MIKAMAI. He originally made this presentation at the London Twitter Developers Nest #7 in 140 seconds. The idea is that there is too much fuzzy and overly complicated talk about Social Media ROI. Hopefully this simplifies it a bit.
Social Media ROI In 140 Seconds

If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod tells a good story. And be sure to …

Here at Keplar some of our recent advisory work has been for online community sites, helping them to improve their customer proposition while also growing their revenues. In the course of these projects we have started to develop a new technique for guiding the development of these sites which we call “value chain mapping” – a technique that works to improve the way community sites serve their community whilst simultaneously growing their revenue. This blog post aims to explain this technique – articulating the theory but also providing practical advice …

Thanks to Shannon for drawing our attention to this fantastic resource from Seth Godin…
I’ve loaded it to slide show or its downloadable from the link below:
What Matters Now 1
View more documents from Social Media Monday.

Getting Found: Social Media for the Job Seeker
There’s a rapidly expanding list of resources available to the job seeker to find work, with dedicated sites such as Chinwag, Only Marketing Jobs and NMA Jobs for the Digital Marketing and Social Media sector.
These sites all utilise tools such as Twitter and LinkedIn to build communities and broadcast their latest jobs (join and follow them…), but what about using Social Media to paint YOUR public profile to SELL your skills and help you get FOUND. I think if you’re going to spend …

We all know that LinkedIn rules the earth.  Well, it is certainly trying to do so.  Business folk circumvent this networking platform at their peril, for avoidance renders them conspicuous by their absence.
But just like any other product, LinkedIn is only beneficial if you know how to use it.  Virtuous it may be but just how much can it improve your personal development opportunities and, anyway, how do you use it to network?
First, let’s look at what you could do:
Courses of action
Suppose you are a jobseeker looking for <a href=”http://www.onlymarketingjobs.com”>marketing …